The Three Laws of Online Business Success – Ep 006

Marketing Podcast Weekly is an audio podcast where we bring you free strategies for marketing, but especially for marketing in the retail trading industry. In Episode 6, your hosts Rob Booker and Jason Pyles talk about the three laws of online business success.

This episode is inspired by Doug Hall’s book “Jump Start Your Business Brain,” in which the author asserts that your product must have some sort of overt benefit, has to provide a dramatic difference, and has to give the prospective consumer a real reason to believe. Join us for Episode 6, when Rob reflects on each of these three laws and how they apply to online business success! Thanks for listening.

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Jason’s Movie Podcast Weekly: – a comedy show where we review new movies in theaters

Full transcript for this episode:

Rob Booker: Mr. Pyles.

Jason Pyles: Good morning, Rob. How are you?

Rob Booker: You know, never better. I love this early morning thing, we got goin’ on.

Jason Pyles: Oh yeah, it’s nice.

Rob Booker: I can almost hear the Rise and Shine Podcast rooster in the background.

Jason Pyles: I know. I know. I hear it, too.

Rob Booker: For all of three of our listeners that don’t know what the Rise and Shine Podcast is, that means we have three listeners, and none of you know what it is. Definitely jump on the old iTunes podcast search bar and type in Rise and Shine Podcast. Probably 150 of the best episodes of any podcast ever made.

Jason Pyles: Yes. Yes. I have to agree. I love it.

Rob Booker: I mean it was … I mean next to the Horror Movie Podcast, or you know-

Jason Pyles: Right. Right.

Rob Booker: Movie Podcast Weekly. By the way, how scary was the movie, It?

Jason Pyles: It was pretty scary, actually. It was very good. So-

Rob Booker: It scares you, but you like it. Did I get this … Do I have this correctly?

Jason Pyles: Oh yeah, I like it a lot. It was actually very engaging, well done. I mean did you end up watching Stranger Things on Netflix?

Rob Booker: Yes, I did.

Jason Pyles: Okay, ’cause a lot of people are comparing it to Stranger Things because like-

Rob Booker: Okay.

Jason Pyles: The kids’ story is wonderful too, very you know, engaging and hilarious. I mean they-

Rob Booker: Yes.

Jason Pyles: Their relationship with each other, and plus their performances are just right on the money. Amazing for kid performers.

Rob Booker: Yeah. Yeah. I totally agree.

Jason Pyles: Yeah. So yeah, it’s good, but not for the faint of heart, I’ll tell you that. I mean it’s much more extreme than the original It movie from 1990. The one that was on TV.

Rob Booker: Oh, yeah.

Jason Pyles: This is a strong R rating.

Rob Booker: So, does anybody die in the movie? Just kidding.

Jason Pyles: Yeah, right. Yes, for sure.

Rob Booker: Oh my gosh. Okay, that was just my little joke of the day.

Jason Pyles: I liked it.

Rob Booker: All right. How’s my microphone now? I know you just mentioned that it was a little hot.

Jason Pyles: Mm-hmm (affirmative). Yeah, it’s behaving better now.

Rob Booker: Okay, great.

Jason Pyles: Yes.

Rob Booker: Okay. I’ve had a few little problems with that lately. I wanted to mention, Jason, some … I wanted to basically, review something that I read about a million years ago-

Jason Pyles: Okay.

Rob Booker: When I first started out in business. And I thought maybe, we could walk through a few of the concepts that I read in a book, that I don’t think about reads anymore, that really jump started my business career.

Jason Pyles: Oh, I’d love it. Let’s hear it.

Rob Booker: Okay. So there are … There’s one book in particular, and I’m gonna see if I can find the cover of the book, so I can … Yeah, it’s called, Jump Start Your Business Brain by Doug Hall.

Now, it’s turned out after rereading this book earlier this week, that I’m not exactly sure that this book is any good. Like I wouldn’t recommend the book although, I’m about to summarize it, or give it a little bit of a review.

And it did change my business life. So, I’m stuck in between sort of faulting the book for some problems that it has, and wanting to recommend it because the advice that it gave me changed the way that I did business. And, directly led to me going from $1,000 in total sales to I think, the second year I was in business, $343,000 in sales.

Jason Pyles: Wow.

Rob Booker: And, it’s directly affected. So, I just want to summarize basically, what Doug Hall says and then maybe we could, maybe I don’t have to worry about any problems I had with the book. And, we can just leave those be ’cause I don’t have to be negative.

Jason Pyles: Okay. Gotcha.

Rob Booker: All right. There are according to Doug Hall, there are three laws of marketing success. And, these three laws lead to all success, or the lack of obedience to these three laws will guarantee the failure.

Okay. And, these three laws are that your product must have some kind of overt benefit. Some kind of really obvious and logical overt benefit. And I know that, that sounds absolutely, and completely obvious.

But sometimes people have benefits. They have product benefits. You’ll get more of your life back. You’ll get more time. You’ll have more money. But, an overt benefit is something that leverages your passions, or it’s your mission in life. And it’s something that when visualized by a potential customer, makes a really big difference. And so, let me give an example in the world of trading products and services.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: This really made a big difference to me. There’s a difference between saying, My brand new class about trading, or my brand new class about Facebook advertising is the best class ever.

That’s just describing your class. And you’re going to love it is still just making a description, that is no different, and no more unique than anybody else.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: But an overt benefit would be something along the lines of we’ve taken a trading system, the best trading system I’ve ever had, and we’ve turned it into something that works in 15 minutes a day and then, you don’t look at it again.

And, the overt benefit is that we’ve now taken the best trading system, which is what most people just claim is a benefit, and we’ve wrapped it up into a stronger, a stronger visualized result, that someone’s going to get when they’re using my product or service.

It’s one thing to say, This is the best class on Facebook advertising that you’ll ever have, or whatever. And, it’s another thing to say, You’re gonna conquer Facebook ads, and have your first five clients within the next 30 days.

Jason Pyles: Yes. Okay.

Rob Booker: And sometimes, what people will say is the overt benefit is really just another way of describing a feature.

Jason Pyles: Well, I like … It’s more specific. That’s for sure. Mm-hmm (affirmative).

Rob Booker: Yeah. Exactly.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: Okay. The second thing, or the second law that needs to be obeyed is that you have to provide some kind of dramatic difference. There has to be a value proposition tied to your product or service, that is dramatically different than someone else.

Now this, I think more than anything else, this one captured my imagination. And every successful marketer, and everybody who’s selling something online, is a marketer. Everybody’s a salesperson. If you don’t want to be a salesperson, then your product is not going to just sell itself.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: Even Apple for the iPhone, which is gonna sell out, even they have to do a big presentation. Every successful marketer becomes, I don’t know, this is hard for … This is hard to describe, but I’m gonna try my best, Jason, and you can maybe, draw this outta me, but-

Jason Pyles: Okay.

Rob Booker: Becomes a little bit more pronounced in some unique personality trait. Now, it doesn’t mean that someone goes crazy, but someone who does well in marketing is going to become somewhat slightly more pronounced on the scale of crazy, like they’re gonna go from I’m a regular guy that likes to wear Star Wars shirts.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: To, I’m kind of a regular guy who is obsessive about wearing Star Wars shirts. Or, I get little bit worked up about the problems I see in our industry to I get really worked up from time to time about the problems in our industries. But, I’m not gonna scare anyone.

Jason Pyles: Right. Okay. Mm-hmm (affirmative).

Rob Booker: I like to enjoy the free time, that my business or my trading robots, or my automated Facebook advertising strategy gives me. Okay, that’s not really dramatically different.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: I like to go on adventure vacations, that are dangerous, and film those. I like to go on safaris where I’m running away from lions, or you know, it’s not like a cage match with a lion. But you know, like-

Jason Pyles: Right.

Rob Booker: Where repelling off of a mountain, or jumping out of a helicopter, or whatever it is. You want to become a slightly more pronounced or eccentric version of whatever it is that you are.

And some people, if you look at the difference between … If you take two different people who are selling let’s say it’s, we’re on the subject of Facebook advertising strategies, selling Facebook advertising strategies.

If you look at the difference between people who are doing it well and people who aren’t doing it well, one of the things that you can look at is how eccentric or even controversial-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: The successful person is. They’re a little bit polarizing.

Jason Pyles: Yeah.

Rob Booker: They’re not going to make everybody happy. They’re dramatically different. They as a person are dramatically different than the run-of-the-mill dude or dudette, that is selling this kind of product or service.

Jason Pyles: Yeah. See this makes a lot of sense to me, Rob, what you’re talking about because I think about okay, that person has gone a little beyond just paying dues. That person is so committed. They paid a price that maybe others aren’t willing to pay, and that’s how they got so far.

Rob Booker: That’s the way to find your dramatic difference is to answer the question, What sacrifice am I willing to make as a provider of this product or service, that really no one else is willing to make? What a brilliant way to sum it up, Jason. That’s really … That’s totally awesome.

Jason Pyles: [inaudible 00:10:39]

Rob Booker: If you take a successful, like a really breakout horror movie success of the last 25 years … Does something come to mind?

Jason Pyles: Mm-hmm (affirmative). Well, It, it’s broken box office records, like crazy.

Rob Booker: Okay.

Jason Pyles: Yeah. Mm-hmm (affirmative).

Rob Booker: So, the overt benefit is that it’s gonna scare your pants off.

Jason Pyles: Right.

Rob Booker: And, the dramatic difference is that people show up to watch this movie wearing clown costumes.

Jason Pyles: Yeah. And in fact, one such person did, and sat two seats down from me. It was very unsettling.

Rob Booker: Okay. Right. All right. That’s different.

The last, you know, I don’t know what the, you know, a recent scary movie that came out has been this year that maybe, didn’t break box office records.

Jason Pyles: Yeah, Annabelle Creation.

Rob Booker: Okay. So, great. I mean, I don’t know if everybody had started showing up to the movie theater with dolls or something like that-

Jason Pyles: Right.

Rob Booker: That would provide a dramatic difference, and it would provide a storyline, and it would provide some measure of eccentricity-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: And that would be enough. And it can’t be manufactured. It can’t be staged. It has to be done genuinely, and even sort of organically from the people around it.

Another example would be The Blair Witch Project, which the overt benefit was it’s gonna scare your pants off ’cause it’s a scary movie.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: And then, the dramatic difference was it was all shot on a single shot like, point of view camera, or whatever.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: It provided this dramatic difference from everything else, that was out there at the time. And it wasn’t just a gimmick. I mean, it became a little bit of a gimmick, but this is exactly what I’m talking about.

And a lot of people who are selling stuff online haven’t really made a case for why they’re dramatically different. My friend, Matt LaCoco who … He does trading related stuff, and he’s been a great trader and a great friend for a really long time.

He’s dramatically different in the way that he approaches the world of trading. And he has some unique personality traits, that are eccentric to say, to be honest. And, he could leverage those really easily.

Or my friend, Shonn Campbell is a football coach and a trader. And he could really if he wanted to, he could double down, or triple buy in to this unique characteristic in himself. And often times when we’re talking about dramatic differences in products and services in this book anyway, Doug Hall is speaking about what’s the dramatic difference that your product has.

And I think that in this day and age, in the world of selfies, and Instagram, and social media, you really need to provide a clear dramatic difference of the individual, the personality behind the product.

And that’s gonna make the difference. And your product of course, can have a dramatic difference. But, it’s getting harder and harder to differentiate your product-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: From every other product out there.

Jason Pyles: Yeah. Yeah. As you’re describing all this, I just keep going back to Steve Jobs. I think a lot about him as you’re talking.

Rob Booker: Yeah.

Jason Pyles: Yeah.

Rob Booker: What comes to mind?

Jason Pyles: Well, just because I mean, he by all accounts, he seemed to be dramatically different even in his social approach with people. And you know, maybe I don’t know to what extent that was true, but it seemed like that man was extremely committed to what he was doing, and focused on what he needed to do. And it, he was, it was interpreted as a little quirky, or a little just you know-

Rob Booker: Yeah.

Jason Pyles: A bit tunnel vision.

Rob Booker: Well, and he ran a gigantic company as an empire. And as the emperor of that empire.

Jason Pyles: Right.

Rob Booker: And in that way, there were no compromises made in the development of a product. And because there were no compromises made in that product, it had to be done perfectly according to the emperor’s specifications.

And, he was famous for his reality … What was it? It was called the reality distortion field where you could literally, talk to his face and present a bunch of facts, and that he literally, could not hear any … He could not hear why it could not be done. He just basically blocked out entire fields of vision, that either represented obstacles, or problems, or challenges, or whatever, or just the facts.

I mean, he just … He basically had this reality distortion field where he just lived in his own world about what was possible, and that what was going to get done.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: And, he was a little …And, he grinded on people. And it’s a great example, but the example doesn’t just end with him. Every massively successful entrepreneur or business builder of the last 100 years.

John D. Rockefeller. If you read the book, Titan by Ron Chernow. It’s probably the greatest book on business I ever read. And, it’s about the eccentricities of this entrepreneur, this banker shade wearing bean counter, that rose to be the most powerful and wealthy man in the world of his time. Or, Andrew Carnegie, or you could even say Jeff Bezos of Amazon-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: Falls into that same category of just not really, not really playing by the same rules, that everybody else is playing by. And I think that’s the dramatic difference is, if you choose to play by the same rules as everybody else, why is it that you are gonna get anything different than anybody else?

Jason Pyles: Right. That’s a good question.

Rob Booker: You remember in the show, The Wire, Marlo Stanfield-

Jason Pyles: Okay. Yeah.

Rob Booker: So Marlo Stanfield comes into the Baltimore drug scene, and there’s nine or 10 kingpins of their separate areas of Baltimore, that are running different regions. And they’re all cooperating with each other, and helping each other out.

And without revealing anymore of the storyline, or giving anything away, Marlo Stanfield walks in and he decides he’s not gonna play by the rules.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: And it changes everything. And, there’s a dramatic difference in the way that he approaches the business of selling drugs. Or, James McNulty, McNutty, doesn’t play by the same rules as every other homicide police in Baltimore. And because he doesn’t play by the same rules as everybody else, he doesn’t, he just doesn’t feel the rules apply to him.

Jason Pyles: Mm-hmm (affirmative). Yes.

Rob Booker: He feels that the end justifies the means. That … And so, he’s gonna do what it takes. And, it … And you feel for these characters at least the good ones because they’re almost trapped by their eccentricities, or their addictions, or their compulsions. But, it’s what makes that character unique. It’s what makes me wanna watch that next episode.

Jason Pyles: Yes. Yes, well said.

Rob Booker: All, and as a side note, which we probably should cover in another episode. All great branding it storytelling. And, all great storytelling leads to sort of a brand, that James, between you and I because we’ve seen The Wire, between you and I, James McNulty represents something if I simply mention his name.

Jason Pyles: Mm-hmm (affirmative). Yeah. Right.

Rob Booker: Or, Bubbles represents something from The Wire simply because I mention. It’s become a brand. Or, I don’t know what the name of the, Pennywise the clown from It.

Jason Pyles: Yes. That’s correct.

Rob Booker: Okay. Represents a brand. There’s a story that has led to something, that it represents something as a symbol without even now saying anything more. So every great brand is really a story, and every great story leads to the creation of some kind of brand. And your story, and your dramatic difference are gonna play a big role in your success as a marketer.

But there’s one more, there’s one more law of business success, that Doug Hall mentions in the book. And that is, I think it’s a real reason, yeah, a real reason to believe.

And if you have an overt benefit, and you have a dramatic difference, but there’s no real reason to believe that you are who you say you are, or you can provide the results that you can, well then, you basically just look like a crazy person.

Jason Pyles: Right.

Rob Booker: And in every business universe, there’s someone making some kind of extraordinary claim about what their product or service can achieve, but doesn’t really provide any evidence, that they’re telling the truth. And in those cases, those products and services may still do well.

The product or service that has a real dramatic, I mean overt benefit delivered by a person, that sort of has made a dramatic entrance onto the scene, will have some traction, and will get some sales.

But without a real reason to believe that, that person is telling the truth, then it just all falls apart. In my industry, in the world of trading for example, showing results, or managing money for other people, or allowing people to copy my trades, so that my performance is public, and it’s verified is a huge way of having, or giving people a real reason to believe.

And all of the really major successful marketers in the world of trading and investing education are traders or educators who have provided clear and in most cases, incontrovertible evidence, that they are successful traders.

John Carter shows off his million dollar trade on Tesla. Tim Sykes publishes and verifies every single trade he takes, including all of the losses. And then, some people who are clearly scamming other people simply claim to have a lot of money, or a lot of nice cars, and big houses, and they do well for a while.

And then the whole group of people, that have been following that person catch on and realize that they’re not telling the truth. And you give people a real reason to believe by appealing to their sense of logic.

You know, I’m showing you this performance, so that’s a reason to believe. Or, giving a lot of testimonials. If you’re not putting your testimonials right near your Add to Cart, or Check Out button, that’s where you need to put them.

Offering a guarantee is a way of giving people a reason to believe in you because you wouldn’t be guaranteeing it, if it wasn’t really gonna make a difference for people.

Jason Pyles: Yeah. One of the best examples of that, Rob, was Casper Mattresses.

Rob Booker: Oh, yeah.

Jason Pyles: When you order those on the internet, they let you sleep on it for 100 days.

Rob Booker: Yeah.

Jason Pyles: To try it out. And if you don’t like it, you know, they take it back.

Rob Booker: Okay, so I have a Casper Mattress for that reason.

Jason Pyles: There you go, case in point. Yes.

Rob Booker: So, I have a Casper Mattress and well, there’s a lot of funny stories about the Casper Mattress, but good, I’m good. Okay. So, here’s one of the stories about the Casper Mattress is I ended up loving it, but I did call them, and I wanted to find out what happens if I don’t like it during the 100 days. So about 50 days in-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: I called the number, and do you know what they tell you, or they told me?

Jason Pyles: No, I don’t.

Rob Booker: They said, Just donate your mattress to charity, just give it away, and we’ll refund your money. They don’t come get it.

Jason Pyles: Oh, I thought they did.

Rob Booker: They ask you to donate it. And they said if you can’t find anybody, that will pick it up, we will have somebody come get it for you. But, it’s all donated. They don’t even … They don’t take it back. I mean it is a mattress so, that’s kind of gross.

Jason Pyles: Right. Yeah, I gotcha.

Rob Booker: So, I thought that was fascinating. That they’re not just … They’re not just … Well, I love … Do you have a Casper Mattress?

Jason Pyles: No, I don’t.

Rob Booker: Oh, okay.

Jason Pyles: Mine’s a Sealy, I believe.

Rob Booker: Oh, a Sealy Posturepedic? I don’t know why the next word after Sealy is always for me Posturepedic.

Jason Pyles: Yeah, I know. Right.

Rob Booker: I don’t know what a Posturepedic is. It sounds … ‘Cause it has something to do with the way your back is straight, and your feet are positioned.

Jason Pyles: Yeah, maybe.

Rob Booker: [I 00:22:57] have no idea what that word means. Maybe one of our listeners knows what that word means.

Jason Pyles: Oh my gosh.

Rob Booker: So those are the three laws. And, the book is Jump Start Your Business Brain. Scientific ideas and advice that will immediately double your sales, or business, or something like that.

Now he wrote another book, Jason, which we’re not gonna get into. I’m not gonna just here today just read every book that Doug Hall ever wrote. But, he also wrote a book called Jump Start Your Marketing Brain. And, kind of dives in deeper into branding and focus. One of the great …

I can’t remember exactly what, how it goes, but maybe next time we can talk about it. He … There’s this one section of that book where he says, By focusing all of your marketing on the one thing that you do better than anyone else, you increase your odds of success by 60%.

Jason Pyles: Wow. Okay. Yeah, that’s-

Rob Booker: [That’s all 00:23:56].

Jason Pyles: That’s pretty … I don’t know, that’s a big [claim 00:23:59]. That’s pretty impressive.

Rob Booker: That’s pretty, pretty big, pretty … I would like a 60%.

Jason Pyles: It’s seriously.

Rob Booker: I guess actually, I mean I’ve already been successful, so I don’t think I can increase my odds of long-term success. I’ve arrived at long-term success. So, I wonder how it is that somebody once they’ve already reached a, the point where they’re making a living from their business. How do you double it from there, I wonder?

Jason Pyles: Hmm.

Rob Booker: I mean, I guess we’re supposed to be answering that question.

Jason Pyles: Yeah, I guess that’s our job, Rob.

Rob Booker: I mean, you could find more customers. Right? You can always find more customers. Go horizontal.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: Just widen the audience of people. I’ve been running some Facebook ads this week. I got the cost down to like, 90 cents per lead on Facebook.

Jason Pyles: Wow.

Rob Booker: I don’t think that’s going to last. But, I ran a bunch of ads against each other to test them out and then, stayed with the one that was working the best.

And the one that’s working the best actually, if our listeners even care is I stand in front of the white board, and I have these giant Post-it Notes so, there’s no glare on the white board. I pull these giant Post-it Notes, and I stick them on the white board.

And then, I just teach something in front of the camera and the white board. And then, I just teach something for five, six, seven minutes, or whatever, and make an offer at the end of that video.

And that’s a video ad on Facebook. And they get approved almost immediately. And definitely has been the most successful ad, that I’ve run in a long time. So you could find more customers. You could increase your prices.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: So that every new customer’s paying more for whatever it is that you offer. You could go deeper into your current customer base, and find something to sell to those people, that provides an overt benefit with a dramatic difference, and has a real reason to believe behind it. And you could increase sales in all of those ways.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: So, that was like a mini lesson, that was like a mini podcast.

Jason Pyles: Yeah, I liked it. A little bonus at the end.

Rob Booker: So, let me … Have you already released the episode of the Horror Movie Podcast, that reviews the movie, It?

Jason Pyles: That comes out this weekend. But, Movie Podcast Weekly, and we just released our It episode, if people’d like to check it out.

Rob Booker: Okay.

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: That’s sweet. So by the time everyone listens to this episode, all of those will be out, and ready to listen to.

Jason Pyles: That’s correct. Yes, sir.

Rob Booker: So I’m just gonna, I’m gonna pitch your other podcasts.

Jason Pyles: Okay, let’s hear it. Thanks.

Rob Booker: You can find Movie Podcast Weekly and Horror Movie Podcast on iTunes. Also, where else can they find them?

Jason Pyles: or Mm-hmm (affirmative).

Rob Booker: And what’s the name of the network they’re on?

Jason Pyles: Oh yeah, MoviePodcast.Network. Mm-hmm (affirmative).

Rob Booker: That’s fantastic. Well, I wish you all the success, continued success in your movie podcasts. Those are so great.

Jason Pyles: Thank you. Thanks, Rob.

Rob Booker: Anything else you want to pitch?

Jason Pyles: No, that’s it. I’m just happy to be here. Thanks for having me.

Rob Booker: Hey, does your wife have a podcast about book reviews?

Jason Pyles: She used to. It was amazing. I loved it. It was called Book Review Podcast.

Rob Booker: Okay so, she was logging into The Traders Podcast website the other day-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: And her avatar on her name came up as Book Review Podcast. And I was like okay, where is that?

Jason Pyles: Yeah.

Rob Booker: I want to listen to Natalie’s Book Review Podcast. But it’s no longer in existence?

Jason Pyles: No, no, she’s … Yeah, podcasting just wasn’t for her. She’s like-

Rob Booker: Okay.

Jason Pyles: She said it was too time consuming. And I totally get that.

Rob Booker: Well okay, totally understandable, and I don’t want to embarrass her.

Jason Pyles: No, no.

Rob Booker: She even cuts us out if she’s not interested. But, are those episodes available anywhere?

Jason Pyles: You know what, I don’t … She may have deleted them. I was very … They were excellent, and I’m not just saying that. It was very good, but I’ll see if I could track it down for you. But, I think she deleted them ’cause she’s funny like that.

Rob Booker: Well, I don’t blame her. She’s the … She’s fantastic so, I didn’t mean to … I just was excited. And now you want what you can’t have so, now I’m in trouble.

Jason Pyles: Right. Right. Exactly.

Rob Booker: We should talk about that next time. When we come back next time-

Jason Pyles: Mm-hmm (affirmative).

Rob Booker: Let’s talk about the law of attraction. Not the law of attraction where if you imagine a marching band of monkeys walking down the street, that will suddenly appear. Not from the movie, The Secret, but the law of attraction. Why people are attracted to some products, and why people are not attracted to other products.

Jason Pyles: Okay.

Rob Booker: That’ll be next time on Marketing Podcast Weekly.

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