The Grocery Store Test – Ep 010

What is “The Grocery Store Test”? We’re glad you’re curious because that shows us that you have at least some interest in what we have to share with you! In Episode 10 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss a technique whereby you can realistically gauge and get some real-world sense of how interesting your offerings are (or aren’t) to the general public.

We also talk about the “Produce a Ton of Content Test,” and how you truly never know how a piece of content will be received until you test it on a real audience. We also discuss the multi-purpose versatility of most content and how it can be used in many ways and to great effect. If your content is working in one platform, then by all means, you should share it in other places, as well. We also discuss how insightful it can be to meet your customers in person because it helps you to better understand exactly what they want.

Marketing Podcast Weekly provides strategies for marketing, especially for those marketing in the retail trading industry. Join us to learn more!

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Jason’s movie podcasts: – reviews of new movies in theaters – for those who like horror movies, just in time for Halloween!

Full Episode Transcript:

Rob Booker: Mr. Pyles.
Jason Pyles: Good morning, Rob.
Rob Booker: How’s my audio?
Jason Pyles: It’s nice.
Rob Booker: All right, that’s good. I raced in here. Set everything up.
Jason Pyles: Wow, you could be one of those-
Rob Booker: I wasn’t sure.
Jason Pyles: Podcasting pit crew people.
Rob Booker: Podcasting pit crew people. Changed out the mics. Got the race car back on the road.
Jason Pyles: Yeah, I don’t know how they do that because seriously it takes me like two hours to change a tire. I mean, it’s ridiculous. People would just be amazed, but I could never. That would be the worst job for me on the earth is pit crew at Indy 500 or whatever.
Rob Booker: Yeah, that would be bad. Some people still change their own oil these days, right? Like they-
Jason Pyles: Yeah, that’s what I’m told.
Rob Booker: Drive their car in the garage and they put a nonstick pan under the car, unscrew this thing and all the oil comes out. Like there’s this one little screw in your entire car and if that one little thing is undone then all this oil comes … It just seems very fragile. The whole thing just seems very fragile.
Jason Pyles: I know and why is the oil pan, which oil can be a flammable, right? Why is that on the bottom of the car? So, if you hit a bumpy or sharp rock and that’s punctured-
Rob Booker: Right.
Jason Pyles: I don’t know. That seems dumb.
Rob Booker: Why would you put something flammable in a pan?
Jason Pyles: Yeah, that too.
Rob Booker: It should be an oil barrel. Like a little mini barrel.
Jason Pyles: Yes. Now you’re talking. I think we have an idea for a new car. It comes in any color you want as long as it’s black. Right, Rob?
Rob Booker: As long as it’s black. Right. Thanks, Henry Ford. That’s good. That’s great. So, how are things? You’re getting ready for your big weekend event.
Jason Pyles: That’s true. This weekend is our network meetup for our Movie Podcast network and it’s exciting. People are starting to fly into town and we’re gonna kind of start our festivities unofficially tonight.
Rob Booker: Oh, really? That’s fantastic.
Jason Pyles: Yeah, we’re looking forward to it. Y’all get to meet-
Rob Booker: Is everybody staying like up in Salt Lake and-
Jason Pyles: Yeah, mostly. But here’s what’s wild, Rob. Like, you and I have known each other for many years even before we started podcasting together, but like there’s one guy for example. I’ve been podcasting with him for like seven years. He’s from Philadelphia and I barely … I don’t even think I could tell you what he looks like. Like if we … But I know him really well for seven years.
Rob Booker: Is he coming in?
Jason Pyles: He’s flying in and I’m gonna get to meet him tomorrow.
Rob Booker: Oh, wow.
Jason Pyles: It’s so wild.
Rob Booker: Well, I am … That is really cool and is this the horror movie podcast?
Jason Pyles: Yeah, yeah. This particular guy is my cohost over there. He goes by Dr. Shock. It’s Dave Becker and he’s that wild man who’s writing a blog a day, like a movie review a day every single day for the past seven years. He’s insane. Like, he’s really committed.
Rob Booker: No way.
Jason Pyles: Yeah, he had a goal to get to 2,500 movie reviews and yeah, I mean it’s crazy.
Rob Booker: Where does he blog at? I don’t know if our listeners wanted to see that, but …
Jason Pyles: Yeah, it’s DVD …
Rob Booker: Where is that at?
Jason Pyles:
Rob Booker: Wow. All right. Well, this is bringing up a lot of good points. Actually, one of my friends and clients flew in from Australia last night and I went and met him for … Took him to a barbecue place. That’s his ritual when he comes in from Australia.
Jason Pyles: Nice.
Rob Booker: And also my wife is thinking of starting a blog and we had a conversation yesterday and everything that we’ve just been talking about brings up two really good points to our friends out there that are listening and want to know how that applies to marketing, especially marketing online. There’s so many lessons here.
In 2013, I drove across the country and I slept overnight at my client’s houses. We did a podcast, the Trader’s Podcast and on the air I said, “Hey, I’m thinking about driving across the United States and I’d love to meet you and hang out with you and sleep at your house. Just send me a message if that’s okay.” I heard back from, I think it was 120 people in 24 hours that said, “Yeah, come over to my house,” and some of those people seemed really scary and that seemed like a bad idea and then for the rest of them, it was just one of the great trips of my life. I got to meet these traders and these people and I got to know my customers.
From that experience, from knowing the people that you work with I just got this realization that some of the things I were doing were not speaking to the needs, the hopes, the dreams, and the fears of my potential customers and getting to know them really made a difference. That’s a frightening thing for a lot of reasons, but it’s so helpful.
Every business, even your podcast when you are thinking about monetizing the podcast or making that into an economic engine that can support your family, you want to think about that end user and you want to make what they call a customer avatar or you want to know your customer as they say in the financial industry. You want to know who they are, what their age is, what their employment situation is generally like, what kind of income they have, what things they like and what needs they have and in the same way that you’re able to make good recommendations to people that you already know in your inner circle of friends. You want to bring your customers in that inner circle of friends and you want to treat them like that, get to know them and know exactly what they like. So, that’s the first thing that came to mind when you said you met Dr. Shock. I love that. That’s so great.
Jason Pyles: That’s his little horror handle, yes.
Rob Booker: That’s gonna change the way that you’re gonna podcast together too. That’s what’s so cool about it.
Jason Pyles: Yeah, I agree with you. It’s fascinating once you finally meet these people. Like I met some of the listeners last year at our first meet up in Indiana and it has been different. You’re exactly right about this, Rob. I felt like I gained some insight into who they were. You know, made it real.
Rob Booker: Yeah, and it makes it real. Right. It’s already real in one sense, but it’s very difficult for me to run a business selling educational product and services in the world of trading. So, I sell trading robots that automate the process of making money in the financial markets and sometimes they work and sometimes they don’t. I gotta know who’s using them and I need to know what they want to get out of them. That helps me refine them and make them better and change what they do. Anyway, so that’s number one on the list is if you don’t know who they are. I know a lot of people that start a business and they just assume that everybody in the world’s gonna love everything they have.
Jason Pyles: Right.
Rob Booker: I’d rather have 10 rabid fans who want everything that I ever produce than have 10,000 people listening to my show that don’t really care.
Jason Pyles: Mm-hmm. Yeah.
Rob Booker: You can get … You can buy likes and share and all kinds of stuff on social media these days and it can give someone a sense of accomplishment that people care about them if you’re just counting the number of likes that you get, but that doesn’t really … That’s not what we’re … It’s more important to have 10 people share your post or like your stuff or whatever and the more you know about them and the more you know them, the more willing they are gonna be to share the post in the first place.
Jason Pyles: Yeah, it’s like you’re talking about converts. You really want people who are genuinely converted and then they can evangelize or proselytize for you and plus they’ll be as you say rabid. Like, anything you produce, they’re interested in it.
Rob Booker: Yeah, right. So, that’s my first thought. That really wasn’t a well explored thought, but it … You know? Get to know the … If you’re thinking of starting a business and you don’t have an intimate understanding of who your potential customer is and you haven’t actually tried to sell to that a real person fitting that description, then it’s really hard to imagine that anyone’s ever gonna respond to it. I do this thing called the grocery store test. I don’t know if I’ve ever talked to you about that?
Jason Pyles: I don’t think I know this.
Rob Booker: All right. The grocery store test is if I’m thinking of a new business idea in the world of trading in particular, what I will do is in the checkout line at the grocery store, I will start a conversation. Like, “What a day at work or whatever and, you know, blah, blah, blah.” Then they say, “oh, what do you do?” Then I’ll say …
For example, when I was launching a class about the Mexican peso, I will say, “Oh, I do this thing where I trade the Mexican peso from every morning for like 15 to 20 minutes, I trade the Mexican peso. Or I’d say, “Oh, I trade the Mexican peso in the morning. I try to make like $100 a day trading the Mexican peso.” And people go, “What in the world did you just say?” Then they’ll say, “Wait a minute. Tell me more about that,” or, “Wait, a minute. You traded it, what?” So, I’ll say something like, “Well, my goal is to finish by 6:30 in the morning, so that I’m just doing all of my trading within 30 minutes.” That one was a really successful example where people said, “Can I give my …” People would just say, “Can I give you my phone number? Can you send that to me?” And I knew that I had something on my hands because …
Then I would reverse engineer it. I would say it’s accomplishing something within a short period of time. It’s a unique financial instrument that people are interested in naturally. It’s easy to understand the words that came out of my mouth. I wasn’t using complicated words like robotic trading software or algorithmic trading or whatever else. That would be … If I was in a Fry’s Electronics and I was mentioning what I would do, that would be maybe something more interesting, but I was inventing a product or a service or a class that would be interesting to the common person on the street that I thought, “Okay, they could pick this up and do this.” A lot of people did. I think we sold like 700 copies of that class because I used the phraseology that I had used in the checkout line in the grocery store.
Jason Pyles: I love this grocery store test. That is brilliant. Very good.
Rob Booker: If you go to the grocery store and you mention what it is that you do and the person goes, “Hmm.” Then nobody cares.
Jason Pyles: Right.
Rob Booker: In other words, your blog readers or your listeners or whatever that you are potentially sharing a product or service with, they don’t care either. They are constantly inundated and interrupted by marketing on a daily basis and it’s not like they’re going to be able to … Hold on. I got to stop this call from coming in. It’s not like they’re going to stop everything they’re doing simply because you think you have the greatest product or service in the entire world.
So, a companion to the grocery store test and sort of indirectly related to it is the produce a ton of content test. That’s not really a test. So, you mentioned Dr. Shock is writing a movie review everyday until he gets to 2,500 movie reviews.
Jason Pyles: That’s correct, yes.
Rob Booker: Okay. I don’t know which movie reviews are the best and which ones are written the best and whatever else, but he’s producing a lot of content. My wife is thinking about starting up a blog and my recommendation to her was you just need to write. You just need to write. You need to have so much content on there. You need to have written short blog posts and long blog posts and videos and podcasts episodes, even though you don’t have a podcast. You just record some audio and put it up there. As much as content as you can possibly produce in a thoughtful manner, meaning not garbage, but thoughtful content. You need to produce content and put it up on there for the world to see.
At first, there will be no one seeing it. You will share it with your friends on Facebook and then every once in a while something that you write will stand out to them, but before people can pay attention to you and believe in you and trust you, they need to know that you’re gonna be there a week from now, in a month from now and they’re not gonna know that till a week from now and a month from now. A lot of content that you produce is gonna be forgotten, even if it’s the best thing that you ever wrote. You don’t know what people are going to respond to. If you aren’t prepared to produce a ton of content and be consistent in the uploading of that content, then you’re never gonna make a connection with the audience. They’re never gonna have the trust necessary to buy any products or services or take that relationship to the next level.
It’s directly related for this reason. In the same way the grocery store test tells you if somebody would actually be interested in that product that’s a complete stranger, the upload a ton of content experiment will show you what people are genuinely interested in and you will always get it wrong. People’s favorite episodes of our podcasts together were never my favorite episodes to produce.
Jason Pyles: Yeah, it’s interesting.
Rob Booker: The best classes that I ever taught or sold online were not necessarily the ones that I thought people were going to be the most responsive to or the best blog posts that people share. It’s not even the one that I necessarily thought I spent the most time on. One time, I spent about seven hours writing a blog post about how to time reversals in the financial market and I thought, “This is a work of art. This is an academic exercise that has just been precise and it’s easy to read and it’s step by step and it’s even witty.” Nobody cared.
Jason Pyles: Nobody cared. Yeah.
Rob Booker: Nobody cares. I wrote one … I did a video the other day and it was a throw away video. I basically stood in front of the white board and I was like, “Blah, blah, blah, blah. Let’s just go sit down at my computer and I’m just gonna go find a trade.” I sat down at my computer, pulled up my browser window right on the thing and I just said, “Okay. Here’s a scan and here’s what I’m gonna look for,” and boom. The first one I found that’s a trade. There we go. Blah, blah, blah. I was just kind of phoning it in.
Jason Pyles: Right, right. Yeah.
Rob Booker: I was just kind of like blah. I knew I got to produce content. I have to be consistent and today’s a day that I’m uploading content and I’m just gonna … I felt like I was going through the motions and it’s the most popular video I uploaded on YouTube in four weeks easily. I just think to myself, “That’s stupid.” Then the next day, the very next day I did a video and it was called the Brand New Blah, Blah, Blah Robot and it took a lot of time to produce the robot. It was the entire weekend, it was a thoughtful process. I took them through a step by step video. I sat down with my cousin Nate, he’s not my cousin, but I call him my cousin Nate. We edited the video and we chopped it up into pieces and we added a montage. Nobody cared. Nobody cared. One guy wrote and said, “Why would I watch this video if I can just get all this stuff for free on the web?”
Jason Pyles: Great.
Rob Booker: Right? You know, like I just … I just keep uploading everyday. I just keep writing and for me it’s really video and email. Like, every single day an email goes out and a video goes out. Oh, another thing Jason on that. I’ve been writing emails on a daily basis or almost daily basis now for years and years and years. Probably, I don’t know, 11, 12, 13, 14, 15 years to people.
Never done this, but the other day I was Tweeting and I hardly ever get on Twitter anymore, but recently I kind of got back on a little bit and I’ve seen people do … And I’ve known people were doing this for a while, but they do these Tweet storms where you do one Tweet after another and you say, one parenthesis. This is … Today I fell over a garbage can and hit my face. This is that story. Bump, bump. You know, it’s like a Law and Order intro.
So, I said, I’m gonna try this out because I traded the Mexican peso that morning, which I really do and it was kind of an interesting story. So, I told the story on Twitter and then I replied to myself and put a picture of the chart up and replied to myself and all of a sudden for the first time in months and months and even years, I started to get all this feedback on Twitter. I had like 16,000 followers, but nobody ever cared anymore and all of a sudden, people were like sharing it and talking about it and laughing about it and I said, “Wow, I’m gonna turn that into an email.”
So, took all those and I put it into an email and it was like, “Today I traded the Mexican peso like a stupid idiot, here’s the story. Bump, bump.” Then I sent that email out, not even really thinking about it. The whole thing was just an afterthought and I got at least 200 replies to that email that said, “Please, write more emails like this. Please do this again.”
Jason Pyles: Wow, that’s so cool.
Rob Booker: At the bottom of that email was a … I always have it. It’s a link to join the membership. On any given day, I might sell one, you know, I might sell one membership or something like that. Sold seven on that day from that email.
Jason Pyles: Gee. So, did you dare analyze what was different or why that worked? I mean or-
Rob Booker: I think it was because getting back to some of our early episodes on this podcast that all branding is, is a story about whatever it is that you’re branding. All a brand is, is a story and all branding is done through telling a story in my opinion. This is my humble opinion.
Jason Pyles: Gotcha.
Rob Booker: When I told a story, although I was entertaining, I was also branding. I was also doing a branding exercise that I am entertaining. My content is entertaining. My content represents something excited, exciting or I share … I simplify things and I have this list of things that I represent. So, it’s up on the wall. My office … You probably never seen a picture of this or anything, but my office is plastered with these giant post it notes. So, they sell post it notes that are like three feet tall and two feet wide and they have sticky stuff on the back at the top just like a post it note and I buy these things in packs of 60. I put these up on the wall and I write notes and stuff on them that I want to remember. So, I look basically like I’m a crazy man, now that I think about it. I’ll send you a photo from yesterday.
Jason Pyles: You look like Rick Moranis in Honey, I Shrunk the Kids. You got all these giant post it notes.
Rob Booker: He’s my hero. So, that’s true. So, I wrote … I have this one on my wall and it’s called the bubble. I say that inside my bubble, inside the bubble of where I am, inside my bubble I represent and I … These are the things that I represent. A simpler way to do this, an easier to do this, a nicer way to do this, a respectful way to do this and I specifically mean either marketing online or trading. Whatever it is that we’re talking about, I represent supportive conversation to everyone involved. I represent a brand that focus on we’re doing this so we can have more time with our family.
So, family is important. We treat each other like family. We do this so we can be with our families. We automate as much as possible so that we’re not bogged down in the details and everything we do is affordable. So, it’s simpler, easier, nicer, respectful, supportive, family oriented, automated, and affordable. Everything that I do sort of communicates that.
So, when I told that story, I didn’t go down that list of values or whatever. I just told the story and I was telling a story and it was simple. It was easy. It was one short sentence and an image and I showed, this is how I set it up. Number two, this is how I screwed it up. And it was respectful to others to show that I could be self deprecating and it was supportive of other people that are struggling. I talked about how I was trying to get out of there really quickly, so I could spend more time with my family and … Anyway the entire point was that those values were being communicated in a story. They were being communicated in telling a story and that …
Now I represented something at the need of that email as opposed to an email that said, “This week on the webinars there will be a description of the bread tangle of pizza formation in the staff market. Please register for the webinar it will not be boring. I am a lunch lady.” It’s not. That’s stupid and everyone sends emails like that. So, I was like, “Oh my gosh. What a reminder that if I want to brand myself as boring, I can join the crowd. Everyone’s gonna do that.
So, I did it again yesterday. I told another story and I said, “Well, if this works, I’m gonna do it again.” I got a whole other string of orders. I got $2,700 in sales yesterday and a huge string of orders and a huge response on email. So, I turned that one into a blog post. I was like I’m gonna turn that into a blog post. So, now it’s an email, it’s a tweet storm and it’s a blog post. I thought, “Well, I’m gonna jump on Facebook and I’m gonna turn this into a Facebook note and then I’m just gonna sponsor the note and it’s a blog post on Facebook. Then I’m gonna have people on Facebook respond to that.” I’m just gonna keep … I can use the same one over and over again.
Jason Pyles: Because you have presumably, different audiences for those various outlets, right?
Rob Booker: Yeah, exactly and I … So, once I find something that hit, once you find content that hits. So, if my wife writes a blog post about and she tells a story, which she should always be telling stories. That’s what I keep saying is you always want to tell a story and you always want to leave the next chapter of the story open. Like, you always want to leave just an open loop in the story. Let’s take it … If you want to hear the rest of it, then come back next time. You know? To find out if Batman can get out of this trouble … Anyway.
Jason Pyles: Yeah.
Rob Booker: Yeah, and you’re gonna find a story that people connect with. It’s find that story and then you turn that story into a blog post and you turn that story into a tweet storm and you turn that story into a YouTube video and you turn that story into a Facebook post and you turn that story into a podcast episode and then all of a sudden, that story is gonna be out there in the consciousness and your brand is gonna have more meaning to people. There will … You have meaning to people in their minds and you will stand out in their minds in the same way that if I’m standing in the grocery store and they say, “Oh, what do you do?” “Well, I got up at 5:45 this morning.” They say, “Oh man. That’s early.” What am I doing? I’m telling a story.
Jason Pyles: Yeah, exactly.
Rob Booker: And I’m communicating values through a story. I got up early. Okay, discipline. I sat down in front of the computer screen to trade the Mexican peso. All right. That’s unique, that’s interesting. That’s something I don’t hear all the time. So, that’s another element of a brand and then … As long as I’m telling a simple story, I’m easy to understand, so I represent something that’s easy to follow and so on. It all gets communicated through a story as opposed to say at the checkout line: “hey, what do you do for a living?” “I’m a very disciplined person and I explain things in really simple terms.” You know? Like, you can’t … You can’t tell people what you represent. You have to tell them a story about what you represent.
Jason Pyles: That is seriously the heart of the matter too. I mean, yeah, I remember … You can demonstrate that you have expertise in something or you could go around saying, “I’m an expert at this. Trust me.” Which one’s gonna be more convincing? I see what you’re saying.
Rob Booker: And it can be successful to do it that way. I know a guy that just puts up YouTube videos all day long and all he does is walk around his house and tell you about how successful he is, but he never shows you anything that he does. He never tells a story and I’m tired of this person, but he has a lot of views on the videos and he has a lot of people that hate him and comment on it like, “You’re just a fraud and whatever else.” I think this person hasn’t figured out that he’s not telling any stories about what he’s done. He’s not sharing any … All he’s doing is bragging. That will get you someplace. That will get you places in life. Bragging will get you places. Stupid people will follow you if you brag all the time.
Jason Pyles: Right, it’s true.
Rob Booker: You want stupid customers, that is a one step plan for getting them. Just go around bragging.
Jason Pyles: Well, plus it really annoys me when the marketing is, “Hey, you can be rich. Buy my plan and learn how I became rich.” And the answer is I sold plans saying you can be rich. There’s not genuine underlying value there. You know? So, it’s not repeatable.
Rob Booker: It’s not repeatable. There’s no … Right. That’s a great way to say it Jason, is ask the question, is there underlying value in this content that I am producing other than proclaiming myself master of the universe. Right.
Jason Pyles: Right.
Rob Booker: Well, I guess we wrapped up an episode. Did we? Can we put a bow on this one?
Jason Pyles: Yeah, I loved it. Actually, thank you for this. I took notes during this and I’m gonna use this myself, Rob. Thank you.
Rob Booker: Had we promised to talk about something else in this episode?
Jason Pyles: Nothing comes to mind, but anything you want to talk about, I’m here. Let’s hear it.
Rob Booker: No, I kind of … I like this idea of the storytelling and I just wanted to I guess say this that we just finished an episode where we said all branding is storytelling and I guess it’s probably time to tell a story then.
Jason Pyles: Excellent.
Rob Booker: So, I do want to finish that story really quickly about the Mexican peso thing. So, I finished up at the grocery store having told that story to at least three or four times in public to people. I would say it got down to the point where I said, “I get up really early in the morning and I trade the Mexican peso and I’m generally done by 6:30 in the morning. If I’m here in the morning buying stuff at the grocery store, I’m done. But if I’m at home crying, then … You know. Then I’m not done with my trading and it didn’t go well.” Then they would say, “Well, how is it that I can get more information about that?” And I said, “Well, give me your email and I’ll help you out.”
Then I went home and I built a webpage that sold this Mexican peso class and I basically said that. I said, “How I wake up early in the morning and make a living trading the Mexican peso before 6:30 am.” That was the headline. I just took it right out of the grocery store. Ripped from the grocery store headlines. Then I did a little video and then I hit a button and I had a little button that said sign up here and you could put a check mark, it’s called the bump offer. You can do a check mark if you wanted to add live trading to your course, to the class and then I did something based on the whole way that …
Then I did something else that I never do. I generally then have you check out, buy it, and then go to a member’s portal that requires an email and a password. This time around, I simply took them to a thank you page and all the lessons were on the thank you page and they could literally have shared all of those lessons with everyone in the world if they wanted to. There was no protection on it. You just paid your money and then you got to the lessons and I did it because I was focusing on simple.
I was thinking of the person at the grocery store checking out, getting an email, and then getting a login with the password, then going to another website and logging in with the password, and looking for their class and then … I thought I’m just gonna … If you are at the grocery store and you’ve never logged in to an online course before, but you do know how to plug your credit card number in, I’m gonna make this easy for you. I’m gonna make this entire process easy for you.
Without a doubt, I’ve taught a lot of classes. I’ve even sold more copies of other classes, but without a doubt, that class got more positive feedback than any other class I ever taught. The reason is I made it easy. I made it simple. I was communicating in a way that connected with people. It just … The whole experience today has shown me, Jason, that I need to just do that again.
So, I think maybe in the next week before we talk again, I’m going to produce another class. Probably about the Mexican peso. I’m gonna do the whole thing again. I’m gonna go through the whole process again and send out an email and launch the whole thing all over again.
Jason Pyles: Oh, excellent. That’s great. I’d love to hear how it goes the second time around. I’m sure it’s gonna be good.
Rob Booker: All right. Awesome. If our listeners want to leave a comment. If they … Hey, if they want access to this Mexican peso class, I’ll just give them access to it, but they just need to leave a comment in the comment section of this episode of the Marketing Podcast Weekly.
Jason Pyles: Mm-hmm. That’s right. They’re also-
Rob Booker: You want to plug a podcast or two?
Jason Pyles: Yeah, well I mean the first thing I’d like to just say is if they want to email us, we love questions and we love answering questions. Rob, is very good about this, so email us at if you have questions. That will be awesome. If people want to catch up with me and my shenanigans just check me out at
Rob Booker: Definitely worth your time. All right everybody, thanks for listening. We’ll see you next week.

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