Can You Create an Online Business Without Building an Email List? – Ep 24

In Episode 24 of Marketing Podcast Weekly, your host Rob Booker poses an interesting question: Is it possible to create an online business without building an email list?

Generally speaking, everything we know about online business revolves around email lists. So, as an experiment, Rob asks the producer Jason to name any random business venture off the top of his head, and Rob accepts the challenge to try to build an online business around that venture — without asking for email addresses! Join us to learn more about Rob’s self-imposed challenge!

Marketing Podcast Weekly brings you strategies for marketing, especially when marketing in the retail trading industry. Join us!

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Exploring Your Highest and Best Use – Ep 22

In Episode 22 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss the famous concept of “highest and best use,” in the sense where you’re only spending your limited time doing things that are most valuable, the things that you do best. So, if someone else can do the less valuable or less impactful things for you, delete those duties that you may free yourself to work on the creative and more specialized endeavors.

Marketing Podcast Weekly brings you strategies for marketing, especially when marketing in the retail trading industry. Join us!

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The Real Secret to Copywriting – Ep 21

 

In Episode 21 of Marketing Podcast Weekly, your host Rob Booker asks who was the greatest copywriter of all time? What would make him or her the greatest?

Direct marketing has a lot of rules and supposed “laws,” but what does it take to become an effective copywriter? What is the real secret to copywriting? Answer: Get to know who your customer is, and be the kind of person that you’re addressing when you write to said customer. Also, in this episode you’ll get to hear what Rob does when he meets a celebrity!

Marketing Podcast Weekly offers strategies for online marketing, especially for those who sell to the retail trading industry. We have new episodes every Monday. Join us!

Links for this episode:

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Really Bad Advice for How to Run an Online Marketing Business – Ep 016

You can learn a lot from mistakes, but it’s preferable to learn from the mistakes of others, instead of your own. So, in Episode 16 of Marketing Podcast Weekly, your hosts Rob Booker and the producer Jason Pyles provide a lot of terrible advice for how to run your online marketing business.

Typically this show gives you strategies for marketing, especially for those marketing in the retail trading industry, but not this time. All we have for you today is really bad advice! So, join us! Continue reading “Really Bad Advice for How to Run an Online Marketing Business – Ep 016”

Clarifying Your Customer List – Ep 015

As Black Friday and Cyber Monday approach, most businesses are thinking in terms of targeting customers in the masses, but here on Episode 15 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles are thinking about thinning the herd and clarifying the customer list.

The idea behind this counter-intuitive concept is to purify and personalize your messaging, so all your time, attention and resources are dedicated only to those who purchase from you. It’s easy to get distracted and to water down your marketing, unless your narrow your scope and intensify your focus.

Join us to learn more in Episode 15 of Marketing Podcast Weekly, where we provide strategies to help your marketing, especially marketing aimed at the retail trading industry.

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

The Grocery Store Test – Ep 010

What is “The Grocery Store Test”? We’re glad you’re curious because that shows us that you have at least some interest in what we have to share with you! In Episode 10 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss a technique whereby you can realistically gauge and get some real-world sense of how interesting your offerings are (or aren’t) to the general public.

We also talk about the “Produce a Ton of Content Test,” and how you truly never know how a piece of content will be received until you test it on a real audience. We also discuss the multi-purpose versatility of most content and how it can be used in many ways and to great effect. If your content is working in one platform, then by all means, you should share it in other places, as well. We also discuss how insightful it can be to meet your customers in person because it helps you to better understand exactly what they want.

Marketing Podcast Weekly provides strategies for marketing, especially for those marketing in the retail trading industry. Join us to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:
http://moviepodcastweekly.com/ – reviews of new movies in theaters

http://horrormoviepodcast.com/ – for those who like horror movies, just in time for Halloween!

Full Episode Transcript:
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