Really Bad Advice for How to Run an Online Marketing Business – Ep 016

You can learn a lot from mistakes, but it’s preferable to learn from the mistakes of others, instead of your own. So, in Episode 16 of Marketing Podcast Weekly, your hosts Rob Booker and the producer Jason Pyles provide a lot of terrible advice for how to run your online marketing business.

Typically this show gives you strategies for marketing, especially for those marketing in the retail trading industry, but not this time. All we have for you today is really bad advice! So, join us! Continue reading “Really Bad Advice for How to Run an Online Marketing Business – Ep 016”

Clarifying Your Customer List – Ep 015

As Black Friday and Cyber Monday approach, most businesses are thinking in terms of targeting customers in the masses, but here on Episode 15 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles are thinking about thinning the herd and clarifying the customer list.

The idea behind this counter-intuitive concept is to purify and personalize your messaging, so all your time, attention and resources are dedicated only to those who purchase from you. It’s easy to get distracted and to water down your marketing, unless your narrow your scope and intensify your focus.

Join us to learn more in Episode 15 of Marketing Podcast Weekly, where we provide strategies to help your marketing, especially marketing aimed at the retail trading industry.

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

The Consequences of Not Making the Changes You Know You Need to Make – Ep 014

Every great marketer takes the time to reflect on the past. Sure, we should always be thinking about the future — onward and upward — and we’ll get to that, but there are benefits to pondering on the past. In Episode 14 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles talk about reflecting on something from our past that we could have started and maintained which would have paid off significantly by now in the present!

In this show, Rob encourages you to think about what you could start doing now, and if you continued to consistently do that thing going forward, how lucrative it could potentially be in the future. If this seems too abstract, you can think about it in simpler terms. Ask yourself this question: 10 years from now, what element of my business will I regret not focusing on more? What we’re talking about is the consequences of not making the changes that you know you need to make right now. We also discuss solutions for overcoming the fear of making changes. Join us for Episode 14 to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

We’ll Return on Monday! Ep – 013

Marketing Podcast Weekly brings you strategies for marketing, especially for those marketing in the retail trading industry, so join us! We’ll be back on Monday. See you then!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

The Donald Trump Method of Marketing – Ep 012

Regardless of your political leanings (because that’s not what this episode is about), in Episode 12 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles examine “The Donald Trump Method of Marketing.” No matter how you feel about the man, we think everyone can at least agree that his messaging attracts attention.

We discuss the importance of conflict and the effectiveness of choosing an enemy, even if that enemy is merely conventional wisdom or the traditional way of doing things. We also provide other provocative advice that will help you to market in an attention-grabbing manner.

Marketing Podcast Weekly brings you strategies for marketing, especially for those marketing in the retail trading industry, so join us!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

Continue reading “The Donald Trump Method of Marketing – Ep 012”

Are Facebook Ads a Scam? – Ep 011

We’ve all heard people say it. Perhaps you’ve even said it yourself. Some marketers will complain that Facebook ads are just a scam — just a way for Facebook generate more revenue. But is this true? Are Facebook ads truly a scam, or are people just not using them properly?

In Episode 11 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss strategies for marketing, particularly for those marketing in the retail trading industry. And in this episode we discuss why Facebook ads are effective (and we offer some insights on why they don’t pay off for some people). We also discuss strategies for maximizing your usage of your old content! Join us to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

Continue reading “Are Facebook Ads a Scam? – Ep 011”

The Grocery Store Test – Ep 010

What is “The Grocery Store Test”? We’re glad you’re curious because that shows us that you have at least some interest in what we have to share with you! In Episode 10 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss a technique whereby you can realistically gauge and get some real-world sense of how interesting your offerings are (or aren’t) to the general public.

We also talk about the “Produce a Ton of Content Test,” and how you truly never know how a piece of content will be received until you test it on a real audience. We also discuss the multi-purpose versatility of most content and how it can be used in many ways and to great effect. If your content is working in one platform, then by all means, you should share it in other places, as well. We also discuss how insightful it can be to meet your customers in person because it helps you to better understand exactly what they want.

Marketing Podcast Weekly provides strategies for marketing, especially for those marketing in the retail trading industry. Join us to learn more!

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s movie podcasts:
http://moviepodcastweekly.com/ – reviews of new movies in theaters

http://horrormoviepodcast.com/ – for those who like horror movies, just in time for Halloween!

Full Episode Transcript:
Continue reading “The Grocery Store Test – Ep 010”

How to Monetize Audio Podcasting – Ep 009

Do you have an online business that seems impossible to monetize? For instance, many amateurs feel this way about generating income from audio podcasting. If you can relate to these sentiments, then Episode 009 of Marketing Podcast Weekly is a must-listen.

In this episode your host Rob Booker talks with Jason Pyles about how to monetize his “hobby podcasts” about movies, Movie Podcast Weekly.com and Horror Movie Podcast.com. Marketing Podcast Weekly brings you strategies for marketing and specializing in marketing for the retail trading industry. Join us!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/ Continue reading “How to Monetize Audio Podcasting – Ep 009”

Focus on Simplicity – Ep 008


What would you do with your extra time if you didn’t need to sleep? Many busy people wonder about this question, but the fact remains, we all need to sleep, and we all have only 24 hours in a day.

So, in Episode 8 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss the power of narrowing your focus to solely what’s already working most effectively, rather than thinning out your efforts to accommodate additional projects.

Rob explains that there’s more power and benefit to eliminating superfluous strategies and getting down to brass tacks than there is to adding new ones. There is a clarity of focus and more depth that comes with simplifying your marketing.

Marketing Podcast Weekly is a show where we discuss strategies for marketing, especially for those marketing in the retail trading industry. Join us!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast Weekly:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

Continue reading “Focus on Simplicity – Ep 008”

It’s the Message That Matters – Ep 007


What matters most? The big things or the little things? Does the appearance of your website really matter, or is it strictly the quality of the content that’s important? In Episode 7 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles talk about unattractive websites that still make a lot of money, despite their lack of aesthetic appeal. We also talk about the wise investment of focusing primarily on rich, high-quality content generation. The pinnacle of success is having the right message and knowing what that message is. Listen to Episode 7 to learn more!

Marketing Podcast Weekly is an audio show where we offer free strategies for marketing, especially for those marketing in the retail trading industry. Thanks for listening!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast Weekly:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

Continue reading “It’s the Message That Matters – Ep 007”