The Real Secret to Copywriting – Ep 21


In Episode 21 of Marketing Podcast Weekly, your host Rob Booker asks who was the greatest copywriter of all time? What would make him or her the greatest?

Direct marketing has a lot of rules and supposed “laws,” but what does it take to become an effective copywriter? What is the real secret to copywriting? Answer: Get to know who your customer is, and be the kind of person that you’re addressing when you write to said customer. Also, in this episode you’ll get to hear what Rob does when he meets a celebrity!

Marketing Podcast Weekly offers strategies for online marketing, especially for those who sell to the retail trading industry. We have new episodes every Monday. Join us!

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