Play in the Mall – Ep 19

Till from Germany wrote to ask a question about MVA (minimal viable audience), to which Rob Booker replies, “Play in the mall.” Well, he says a lot more than that. In Episode 19 of Marketing Podcast Weekly, your hosts Rob and Jason discuss Kevin Kelly’s concept of accruing 1,000 true fans. We talk about starting small by “playing in the mall,” and we also discuss taking your personal approach and pushing it forward. Join us!
Marketing Podcast Weekly gives you strategies for marketing, but especially for those marketing in the retail trading industry.

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