Exploring Your Highest and Best Use – Ep 22

In Episode 22 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles discuss the famous concept of “highest and best use,” in the sense where you’re only spending your limited time doing things that are most valuable, the things that you do best. So, if someone else can do the less valuable or less impactful things for you, delete those duties that you may free yourself to work on the creative and more specialized endeavors.

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