Clarifying Your Customer List – Ep 015

As Black Friday and Cyber Monday approach, most businesses are thinking in terms of targeting customers in the masses, but here on Episode 15 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles are thinking about thinning the herd and clarifying the customer list.

The idea behind this counter-intuitive concept is to purify and personalize your messaging, so all your time, attention and resources are dedicated only to those who purchase from you. It’s easy to get distracted and to water down your marketing, unless your narrow your scope and intensify your focus.

Join us to learn more in Episode 15 of Marketing Podcast Weekly, where we provide strategies to help your marketing, especially marketing aimed at the retail trading industry.

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