The Three Laws of Online Business Success – Ep 006

Marketing Podcast Weekly is an audio podcast where we bring you free strategies for marketing, but especially for marketing in the retail trading industry. In Episode 6, your hosts Rob Booker and Jason Pyles talk about the three laws of online business success.

This episode is inspired by Doug Hall’s book “Jump Start Your Business Brain,” in which the author asserts that your product must have some sort of overt benefit, has to provide a dramatic difference, and has to give the prospective consumer a real reason to believe. Join us for Episode 6, when Rob reflects on each of these three laws and how they apply to online business success! Thanks for listening.

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast Weekly:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

Continue reading “The Three Laws of Online Business Success – Ep 006”

Make ‘Em Want What You Got – Ep 5

Thanks for listening to Marketing Podcast Weekly, where we offer strategies for marketing in the retail trading industry. In Episode 005, your hosts Rob Booker and Jason Pyles talk about several specific approaches to marketing that actually work (and work well). These free ideas are valuable concepts that you can employ with your next strategy. 

For example, one simple recommendation that Rob offers is to learn how to build Web pages and send email; then create a catalog of what you offer. Works like a charm! We also discuss being to true to producing the product or service that you’re most passionate about and not being afraid to charge forit. If your work is good, then people will want to pay for it (and they will be disappointed if they can’t do so). Join us for Episode 005 to learn more!

Links for this episode:

Email your questions: business@robbooker.com

Website: www.marketingpodcastweekly.com/

Jason’s Movie Podcast Weekly:

www.moviepodcastweekly.com/ – a comedy show where we review new movies in theaters

From Zero to $1 Million: How to Level Up Your Online Business

Happy Labor Day, and welcome to Episode 004 of Marketing Podcast Weekly, the audio podcast featuring strategies for marketing, especially marketing in the retail trading industry. During this show your hosts Rob Booker and Jason Pyles talk about taking your online business to the next level, from zero to $1 million. The assumption is that growing bigger is always a good thing, but with growth comes a lot of other problems. So, we talk about navigating the transitions that accompany growth and making that progress stick. Join us!

Links for this episode:
Email your questions: business@robbooker.com
Website: www.marketingpodcastweekly.com/

Jason’s movie podcast:
http://moviepodcastweekly.com/ – movie reviews of new 2017 releases in theaters

Full transcript for Episode 003:

Full Transcript:

Rob:  Mr. Pyles.

Continue reading “From Zero to $1 Million: How to Level Up Your Online Business”

Everything I Need to Know about Marketing I Learned from this Church – Ep. 3

Marketing Podcast Weekly is the show where we discuss strategies for marketing (with a particular emphasis of our area of expertise – marketing in the retail trading industry.) In Episode 003, your hosts Rob Booker andJason Pyles talk about a natural and effective approach for establishing trust with those to whom you’re marketing. We discuss our full-time missionary service and what we learned from trying to push an infamously tough-sell: religion. Don’t worry… there’s no proselytizing here, but we will explain howsome successful missionaries in Italy got from closed doors to new converts! Join us!

Links for this episode:
Email your questions: business@robbooker.com
Website: www.marketingpodcastweekly.com/

Jason’s podcasts:
http://moviepodcastweekly.com/
 – reviews of new movies in theaters
http://horrormoviepodcast.com/
 – where we’re Dead Serious About Horror Movies.

https://moviepodcast.network/ – Eight different audio podcasts about new movies, westerns, sci-fi, horror, retro, classic monsters, geek, streaming movies, etc.

Full transcript for Episode 003:

Rob Booker: Mr. Pyles.

Continue reading “Everything I Need to Know about Marketing I Learned from this Church – Ep. 3”

How I Sold 1,400 Courses in 24 Hours – Episode 2

Download the full transcript in PDF form here:

Are you excited about what you’re selling? Are you asking people to take sides? If you don’t ask people totake sides, then you don’t have a brand. In Episode 002 of Marketing Podcast Weekly, your hosts Rob Booker and Jason Pyles bring you more valuable counsel about how to market in the financial industry. During this show we talk about the effectiveness of brand response and how to convey contagious passion through your marketing messages. Join us for this episode, and we’ll tell you more!

Links for this episode:
Email your questions: business@robbooker.com
Website: marketingpodcastweekly.com

Jason’s podcasts:
MoviePodcastWeekly.com – reviews of new movies in theaters
HorrorMoviePodcast.com – where we’re Dead Serious About Horror Movies

Full Transcript 
Continue reading “How I Sold 1,400 Courses in 24 Hours – Episode 2”

Brand Response Marketing Theory

The best way to build a sustainable long-term lifestyle business ($1-20 million annually) is to build a brand first, and then sell one flagship product.

I call this “Brand Response Theory,” because the brand comes first.

This contradicts much of the current conventional wisdom (read: bullshit) about marketing online.

In the last three years, the internet has been hijacked by “direct response marketing” gurus, who have built businesses selling direct response marketing stuff.

In other words, there is an entire industry of selling stuff teaching people about selling stuff. Your Facebook feed might be full of people selling “the magic trick to running Facebook ads.”

Facebook Ads selling training on Facebook Ads.

Very circular. Very self-referential.

Very slimy.

The Great Online Marketing Lie:

  • Even if you don’t have a product,
  • Even if you don’t have a website,
  • Even if you don’t have any experience,
  • I can teach you to be rich.

This, of course, is bullshit.

So I’m here to say that Direct Response Marketing is dead. 

Brand Response Marketing is the only way to build a sustainable lifestyle business online.

The Basics of Brand Response Marketing:

Here’s how to build a sustainable lifestyle business online. I’m gonna make a bunch of bullet points for you. This is a stream of consciousness but I after re-reading the list, it’s in a pretty good order.

  • Stake a claim on unique territory. In other words, have a bold position on what you STAND FOR and what you STAND AGAINST.
  • Don’t be boring.
  • Spend a year or more staking that claim – writing, blogging, self-publishing on Kindle, doing a podcast, creating YouTube videos.
  • In other words, build a base of followers. Ideally, you’re going to build an email list over this time. Even 1 new email subscriber a day.
  • YouTube followers are also super valuable. I think if I were starting my trading-education business over today, I would start on YouTube and I wouldn’t even care about building an email list.
  • Once you have built a loyal following (they would miss your content if you didn’t publish it, and they would ask you where the most recent episode/email is), launch your flagship product.
  • Put it on sale for a short time (the first time you did it) and only sell 10 copies. You could sell 1,000 but, the first time, just sell 10. Then put a “sold out” notice on your sales page. Hopefully you will have sold out within the first 10 minutes.
  • Tell people that you’re going to re-open it soon, and they should continue to follow you for updates.

Read that list a few times.

I’ll return in later updates with more on this topic.

More Resources:

Seth Godin is the father of this concept:

Permission Marketing is the most important book I’ve ever read on business. It’s worth reading once a year. Or more. If someone asks, “What’s the one book I should read?” that’s it. You could read this book and be done. Get permission. Stay in touch and build a relationship. Then take it a step further by offering something of value.

Gary V made the concept famous in his book.

I didn’t read the book. I did buy it. But I didn’t read it. I only read the title of the book and that was enough. The title tells you everything you need to know, which is true of basically everything GV does – just read the title and you’ve got the whole message. (That’s brilliant, by the way).

More Reading about Brand Response Theory:

The Direct Response Marketing Lie – Episode 1

Download the full transcript in PDF form here:

Welcome to Episode 001 of Marketing Podcast Weekly, where your hosts Rob Booker and Jason Pyles discuss marketing in the financial industry. In this debut show, we talk about the difference between direct-response marketing and brand marketing. Join us!

For next week’s show we’ll be discussing brand response, which is a mixture of brand loyalty and direct-response marketing.

Links for this episode:
Email your questions: business@robbooker.com
Website: marketingpodcastweekly.com

Jason’s podcasts:
MoviePodcastWeekly.com – reviews of new movies in theaters
HorrorMoviePodcast.com – where we’re Dead Serious About Horror Movies Continue reading “The Direct Response Marketing Lie – Episode 1”